Open Sequence Analytics. Each row is a sequence, with how many leads were enrolled and the share that replied, booked a meeting, unsubscribed, finished or opened your emails. Click How metrics are calculated for exact definitions.
Read the table
- Template is the sequence name and what starts it, with a Low volume label. Treat the percentages with care when you see it.
- Enrolled is how many leads were put on it in the period.
- Reply is the share paused or stopped because a reply was detected.
- Meeting is the share paused or stopped because of meeting intent or a booked meeting.
- Unsub is the share where the lead unsubscribed.
- Complete is the share that finished every step.
- Opens is the share of sequence emails that were opened.
- Drop-off is the average share of steps leads did not complete.
Filter the table
Use All team runs, All templates, All users and the time range, such as 30 days, to narrow it. Click a column heading, such as Reply, to sort.
How the metrics are calculated
- Reply rate is the share of enrollments paused or stopped because a reply was detected.
- Meeting rate is the share paused or stopped for meeting intent or a booked meeting.
- Completion rate is the share that finished all steps.
- Step drop-off rate is the average share of steps not completed, worked out as one minus completed steps divided by total steps.
- Email open rate is unique opens divided by sequence emails sent, for emails with tracking.
- Unsubscribe rate is the share where the lead unsubscribed, by link, by an inbound opt-out or by hand. It leaves out spam complaints and SMS cross-channel blocks.
- Time to first reply is the average hours from enrollment to the first reply related pause or stop.
If it did not work
All my rates are 0%. Too few leads have gone through the sequence, or none has replied yet. Wait for more data.
Drop-off shows 100%. The leads have not reached the later steps yet.